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15 Types of Salesforce Clouds

15 Types of Salesforce Clouds

Published on: 02 Aug 2022 6 min read

Salesforce offers a wide variety of clouds for various applications and businesses of all sizes. Healthcare, BFSI, retail, telecommunications, education, and manufacturing are among the major industries that leverage Salesforce Clouds seemingly limitless capabilities.

Salesforce Clouds include Sales, Service, Marketing, Commerce, Experience, and Analytics Cloud.

The 6 Main Types of Salesforce Clouds and Their Features

The term “cloud” is frequently used to describe Salesforce’s products and services. Sales Cloud, Marketing Cloud, Commerce Cloud, Service Cloud, Experience Cloud, and Analytics Cloud – these are the six main clouds available on the platform.

Read on to learn more about the different types of Salesforce Clouds and how these platforms manage your company’s sales, marketing, and customer relationships.

The 6 types of Salesforce Clouds are Sales, Service, Marketing, Commerce, Experience, and Analytics Clouds.

1. Salesforce Sales Cloud

The Salesforce Sales Cloud is an application designed to help organizations sell smarter and faster by centralizing customer information, logging interactions, allowing collaboration across teams, and automating various tasks. It puts all your customer and prospect information in one place and makes sales teams more productive.

As a business leader, you can:

  • Easily get insight into your business, so you know where to focus your efforts and make decisions based on market changes.

  • Visualize and redistribute your customers’ territories, shifting your sales coverage to changing market demands.

  • Quickly update end-to-end operations of a company’s Sales department to adapt to change.

As a sales rep, you can:

  • Manage deals from a single workspace.

  • Maintain Customer Contacts, Triggering Emails, Reports, and Dashboard features.

  • Track every customer interaction from a customer 360 data, powered by AI.

2. Salesforce Service Cloud

Salesforce Service Cloud is among the most significant Salesforce Clouds and provides all the necessary functionalities that enhance customer experience and engagement. Its intelligent workflow automates business processes and facilitates customer journeys. It also obtains real-time customer information and uses Artificial Intelligence to increase sales and revenue.

3. Salesforce Marketing Cloud

The Salesforce Marketing Cloud connects companies with every customer interaction and experience across multiple different channels. It is easy to control messaging flows, react to customer actions, and discover useful insights to grow your business.

4. Salesforce Commerce Cloud

The name says it all – a cloud-based eCommerce platform from the commerce cloud market where we can create eCommerce websites, manage, and sell products. It provides businesses with a complete infrastructure and tools to set up an eCommerce store effortlessly.

Commerce Cloud major takeaways:

  • Quick online sales with the world’s most trusted commerce platform.

  • Access to hundreds of out-of-the-box features, drag-and-drop tools, and commerce portals alongside Salesforce CMS.

  • Ability to use Einstein intelligence to increase average order value and shopper engagement.

  • Self-service capabilities, like curb-side pickup and chat, are available.

  • Everything is connected to Customer 360 data, so you can quickly build an integrated B2B commerce channel.

  • Buyer Managers have the control to set up account-based rules such as contract pricing, custom catalogs, and approval workflows.

5. Salesforce Experience Cloud

The Salesforce Experience Cloud platform is integrated with Salesforce and enables businesses to engage with customers, partners, and employees. It consists of online portals or websites hosted by Salesforce named Experience Sites. These are exquisitely branded digital experiences that are easy to create and maintain.

Experience Cloud ensures that the data displayed on the site is already recorded in your unique Salesforce CRM platform. The data shared and displayed is more than safe as the admins decide what to give access to and with whom. Sharing different data with different audiences enables the creation of multiple sites and experiences and customizing exactly what each user accesses.

6. Salesforce Analytics Cloud

Analytics Cloud is a robust cloud-based analytical solution that accelerates exploring and analyzing huge volumes of data. The Salesforce Analytics Cloud is powered by Einstein Analytics and Tableau tools.

Analytics Cloud users can identify trends, improve efficiency, and comprehend the logic behind the data. The solution bolsters Customer Relationship Management (CRM) by providing self-service analytics applications that offer deep insights into the collected data and trends.

 

Besides the 6 major types of Salesforce Clouds, there are also Community, Health, Financial Services, Field Service Lightning, and Salesforce CPQ clouds.

Additional Salesforce Clouds

Salesforce’s additional clouds are utilized for specific applications and industry domains. Companies can use these as standalone tools or combine them with other Salesforce solutions

You can find the comprehensive list below:

Salesforce Integration Cloud enables large companies to integrate business applications and access across platforms by providing a single view of customer data. This facilitates handling large volumes of incoming requests and as a result, enhances customer experience.

Salesforce App Cloud provides world-class app, user, and event management. It accelerates business app development and deployment. The App Cloud’s comprehensive set of tools allows the effortless creation of websites and applications, IoT solutions, data visualization and data encryption tools, and many more.

The Salesforce IoT Cloud network supports IoT devices and applications and their infrastructure, servers, and storage. It enables the transformation of raw data from connected smart devices into ready-to-use customer data.

Salesforce Manufacturing Cloud is a CRM solution that is designed to meet the specific needs of the manufacturing industry. Manufacturers utilize the platform to optimize operations, improve efficiency, and maintain competitive and relevant production.

The Salesforce Financial Services Cloud CRM addresses the challenges of the financial services industry domain by providing asset and wealth management solutions. Its data model is ideal for managing customer data, accounts, and records 

Salesforce Education Cloud is, unsurprisingly, a CRM for educational purposes.  This tool collects and presents student data within a single source of truth. Education institutions use it for recruitment, admission, operation, and prospect management.

Salesforce Nonprofit Cloud unifies case, program, fundraising, and outcome management within a single CRM product. Non-profit organizations utilize its powerful tools to enhance operations and marketing engagement, raise funds, and manage donors.

Salesforce Health Cloud provides a single source of truth for patient, medical, and financial data and complements Electronic Health Record (EHR) systems. The 360-degree view allows physicians to navigate a labyrinth of extremely complex and sizeable data and improve collaboration across teams. This way, medical teams can create and manage personalized patient care plans, monitor the progress of patients, and finetune treatment whenever necessary.

Salesforce Vaccine Cloud was designed exclusively to simplify COVID-19 vaccine administration and manage vaccine statuses and test results. The CRM facilitates connections to a massive database of vaccination websites.

Salesforce Clouds at Scalefocus

Salesforce Clouds represent standardized business processes based on very detailed and thorough research. Yet, every company is different, and every business operates with its own specifics. Taking this into account, Salesforce allows for multiple customizations.

As a Salesforce partner, we work to provide expertise in specific business domains and industries next to our purely technical knowledge of configuration and customizations. Our Salesforce team covers all roles from Administrators to Salesforce Consultants with industry-specific expertise. On the technical side, we work with some of the best software developers and technical and solution architects.

Benefits of Salesforce Clouds include cost savings, security, flexibility, mobility, insight, quality control, competitive edge, and sustainability.

Conclusion

Businesses can use Salesforce Clouds as a standalone solution to help a specific department increase efficiency and productivity by having a single location to record all operational data.

The charm of Salesforce products lies elsewhere. All of the clouds share the same database instance. They are connected and allow data to flow freely across applications.

This way, the Sales team can recognize the Marketing department’s efforts and build upon them. One united platform to help all departments across the organization work together is the biggest strength of Salesforce.

The Salesforce team at Scalefocus has vast experience with cloud-based CRM and all sorts of cloud computing projects that have helped our partners drastically improve their sales processes.

Contact us today and schedule a chat with our experts, we are certain there is a lot you can learn, and our collaboration will be a success!

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