Building an Innovative Digital Experience in the Energy Trading Domain
A digital transformation journey of a thousand miles begins with a single idea… or app. Our client – a global energy company, wanted to bring energy trading to a whole new level. The company needed a technology partner who would help them deliver a fully digitalized customer experience by providing a real-time overview of the market, analyses, reports, commodity pricing, forecasts, and more, unified in a single mobile application.
100% Upsell of Current Clients
Enhanced User Experience
50% ROI in 2 months
An international energy company that operates numerous power plants and leverages advanced technologies and innovations to manage large-scale power systems and infrastructure. The company sources oil, natural gas, and global commodities and trades electricity, emissions certificates, natural gas, LNG, and coal. They operate a sophisticated ecosystem of power plants and manage their own power infrastructure business.
After extensive onsite workshops and business analysis, we developed an innovative native mobile application to serve as a new sales and communication channel with customers at their fingertips. The solution is tailored to the industry-specific requirements and our client’s business needs for easy and fast access to accurate data and up-to-date market insights, anywhere and any-time.
The solution incorporates the following features:
- Complex interactive charts with filters and different comparison possibilities that allow users to combine data essential for them across various markets and commodities
- Real-time market reports and market prices per Country/Region/Hub allowing data mining to the precise location
- Complete Portfolio screen that helps to extract the maximum value from the existing energy portfolio
- Forecasts & Outlook Overview of the current and future state of the market – energy demand and production, asset management, CO2 emissions, and other valuable data
- React-based hybrid web content that keeps you up to date with the latest industry news and gives you access to video and audio podcasts with background play support
- Push Notifications & Messages functionalities alerting users for new content, upcoming events and specific market changes
As a result of our efforts and commitment, the company provided a unified digital experience to its customers. Our team analyzed their needs and built a custom application, which aligns with all industry specifics and market trends. It resulted in a significantly increased presence towards end clients, as well as the wider energy community.
- 100% upsell of current clients;
- 50% ROI in the first two months through app subscriptions;
- Reduced costs in customer management;
- Access to fundamental market and risk data;
- Improved customer satisfaction;
- Enhanced user experience;
- User feedback enablement;
- New communication and sales channel with customers;
- After accomplishing tremendous success through these mobile solutions, the company decided to extend our partnership and entrust us with developing two more applications, providing real-time market insights.
We have a global client base that includes Fortune 500 companies, innovative startups and industry leaders in Information Technology, E-Commerce, Insurance, Healthcare, Finance and Energy & Utilities.
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