Improvement and Maintenance of a B2B Loyalty Marketing Platform

“Our experience is very positive. I’m happy with their overall performance and the results they brought—if I had to make my choice again, they would still be my top pick.”

David Cox | CEO | Motivforce

The Case

Having faced a constant growth of customer demand, Motivforce found, that it would be challenging to maintain its live B2B loyalty marketing incentive platform, when there was no documentation and best practices to follow. Motivforce had several IT teams scattered internationally, however it was still difficult to find sufficient resources to manage its platform amidst the expanding customer base.

“We found it a challenge to maintain a live marketing incentive platform, that has constantly growing customer demand, without documentation and best practices to follow.” says David Cox, CEO at Motivforce.

The prolonged periods of search and onboarding processes for new consultants, in addition to the possibility of losing them in 6-12 months, led to Motivforce turning to ScaleFocus. The end goal for the project was to migrate Motivforce’s B2B loyalty marketing platform from Rackspace to Amazon Web Services (AWS). ScaleFocus was chosen to reconfigure and manage several internal systems as well as assist in the crucial preparation for Motivforce’s business-critical migration.

“Working with them is particularly fulfilling due to their high level of professionalism, open communication, and excellent agility and adaptability. Motivforce would never compromise with something less. They were able to orientate in our complex platform environment relatively quickly by always asking the right questions.”

David Cox | CEO | Motivforce

The B2B Loyalty Marketing Platform Improvement and Migration

The preparation for the migration involved the servicing and reconfiguration of 3 core panels in Motivforce’s platform – Administration, Engine, and Loyalty Program. The largest amount of effort was associated with the Administration Panel, which manages internal processes for Motivforce – new customer creation, administration of customer product catalogs, customer report creation etc. The entire panel was re-written from Angular.Js to Angular 8, in order to better fit in AWS.

The Engine Panel, responsible for sub-project management associated with Entities, Repositories, Banking etc. was also reconfigured. The last, Loyalty Program Panel, which is based on the open-source Umbraco CMS, was improved in order to enable the customers of Motivforce to manage their websites faster and provide better user experience. The work associated with this panel was mostly dedicated to reconfiguring from ASP.Net to .NET Core.

“Their ability to engage a team of excellent professionals in such a short period was impressive. My colleagues and I can focus on our current crucial business relationships, while they take care of the platform’s maintenance, feature implementation, and cloud migration.”

David Cox | CEO | Motivforce

B2B Loyalty Marketing Platform Achievements

  • The platform is a solid foundation on which Motivforce can build on, in order to proceed successfully and efficiently into their crucial migration to Amazon Web Services.
  • The platform facilitates a more efficient internal workflow, as a result of the reconfiguration and improved structure of the individual panels.
  • The project brought value added knowledge to Motivforce's team which will support them in any future platform improvement initiative.

“With their help, we managed to achieve a great distributed delivery partnership. Bridging the technology skills of the external team and our internal specific know-how was a winning engagement strategy.” says David Cox.

Tehnological Stack


Umbraco CMS, .NET, MVC, SQL Server, JavaScript, CSS, HTML, C#

About Motivforce

Motivforce is an innovative B2B loyalty marketing business. Their key focus is understanding behaviors which drive engagement in loyalty marketing. They strive to develop bespoke customer loyalty, performance improvement and employee incentive programs in order to produce sustainable ROI to their clients. Motivforce has an extensive track record in executing successful B2B loyalty programs in industries such as IT, Travel, Finance and Health, all across the globe.