Healthcare Social Platform Transformation

Our team stepped in with the mission to transform the client's website in a way that creates a more synchronized connection and further facilitate the process of sharing vital medical information.

Business challenge

As the amount of information on the healthcare platform started to progressively increase, the system behind it began having trouble sustaining it.

Transformation

Initially, our team had the goal of bringing the operational processes to their fullest potential. Later on, we dug deep into inventing a premium version which would be better suited for the market needs of the client.

 

Achievements

Improved accessibility

for all the participants in the healthcare community

Market share growth

through a location-specific version of the platform

Higher engagement

rates between client, distributor, doctors and institutions

Do you want to increase your market share and customer engagement rates?

Business challenge story

The progressive growth of information on the healthcare platform created noticeable setbacks for the client's core team. They began having trouble organizing and managing the inflow.

The number of profiles of professionals, blog posts and categories was growing faster than the system could sustain. We stepped in with the mission to create a more synchronized connection and further facilitate the process of sharing vital medical information.

Transformation story

A cornerstone of the final solution was the upgrade and transformation of the healthcare platform in а way that is more accessible and convenient for the users. In addition to optimizing the client's operational processes, we implemented the following features:

  • New innovative architecture - using Zend Expressive PSR-7.
  • Independent business logic of the product, distinctive for various markets.
  • Participation in virtual and real events and discussions.
  • Intricate search system.

Additionally, we added a complex messaging system, a tag manager and content recognition tools for different search engines (Google, Bing, etc.).

Achievements story

As soon as the project reached fruition there has been a noticeable company evolution, brought by the introduction of the wealth of technologies. With their new upgraded healthcare platform, the client is currently riding on the edge of the technological wave with:

  • Enhanced engagement rates between client, distributor, doctors and institutions.
  • Improved accessibility for all the participants in the healthcare community.
  • Expanded market share through a location-specific version of the platform.
  • Increased flexibility and scalability.

About the client

Our client is a social platform that provides an interactive communication environment for all participants in healthcare – from patients to licensed doctors, pharmacies and health institutions. It enables its users to share knowledge, opinions and expertise. The client's website presents an exclusive combination and a variety of means for contacting medical professionals. It is gaining momentum as a reliable source and a medium for information regarding health services.