Website Optimization and Modernization for the Bulgarian Embassy in the UK

The Case

The Embassy’s mission is to present Bulgaria and its community in the United Kingdom in the right way. Their old website was failing to deliver the right online image for such an institution. Sections were messed up, there was no consistency content-wise and images were blurry. Furthermore, the website was not mobile-friendly.

The Bulgarian Embassy in the UK saw how the ScaleFocus team transformed the online presence of the Embassy in the USA and decided to trust us for their digital transformation journey as well.

The Optimization and Modernization

Our team already had experience in such projects and relevant know-how on how to turn an unpleasant website into a new attractive webpage. After discussing all requirements of the Embassy, our team started the actual transformation. All content was organized within drop-down sections from the navigation menu on the Homage. Most recent news were put on a slider inside the Homepage. The new website also is/has:

  • Mobile-Friendly.
  • Structured Navigation Menu, Articles.
  • Interactive Slideshow of the most recent news on the Homepage.
  • Navigation Buttons.
  • Content, written in both Bulgarian and English.

Optimization Benefits

  • Consistent online identity
  • Enhanced User Experience
  • Polished structure, content and design