This Website uses cookies to improve your user experience. If you choose the „Accept” button, you agree to the use of cookies while using the Website and our services.
See our Cookie Policy
Cookie Policy
Similar to other websites, our website at https://www.scalefocus.com/ (the ‘Website”) utilizes a standard technology called ‘cookies’ and server logs to collect information about how our Website is used and to remember your preferences. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our Website, and the websites visited just before and just after our own, as well as your IP address.
In this Cookie Policy, references to “we”, “us” or “our” means SCALE FOCUS AD and/or member firms that are part of SCALE FOCUS Group, as the case may be. References to “you” and “your” are to users of our Website.
What are cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the Website or browse from one page to another.
You can find more information about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org .
How do we use cookies?
There are two types of cookie you may encounter when using this Website:
- First party cookies – these are our own cookies, controlled by us and used to provide information about usage of our Website.You should check the third party websites for more information about these cookies.
- Third party cookies – these are cookies found in other companies’ internet tools which we are using to enhance our Website, for example Google, Facebook or Twitter have their own cookies, which are controlled by them. We do not control the dissemination of these cookies.
The tables below explains the cookies we use and why.
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First Party Cookies
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Description
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Expiry
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catAccCookies
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We use this cookies to record the fact that this site uses cookies.
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1 month
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visitor_id<accountid>
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The visitor cookie includes a unique visitor ID and the unique identifier for your business unit. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct business unit. The visitor value is the visitor_id in your business unit. This cookie is set for visitors by the Account Engagement tracking code.
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1 year
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pi_opt_in<accountid>
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If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor isn’t tracked.
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1 year
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visitor_id<accountid>-hash
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The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor and access corresponding prospect information.
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1 year
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lpv<accountid>
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This LPV cookie is set to keep us from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
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1 year
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pardot
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A session cookie named pardot is set in your browser while you’re logged in as a user or when a visitor accesses a form, landing page, or page with Account Engagement tracking code. The cookie denotes an active session and isn’t used for tracking.
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1 year
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_clck
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Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
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_clsk
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Connects multiple page views by a user into a single Clarity session recording.
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CLID
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Identifies the first-time Clarity saw this user on any site using Clarity.
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ANONCHK
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Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0.
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MR
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Indicates whether to refresh MUID.
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MUID
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Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
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SM
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Used in synchronizing the MUID across Microsoft domains.
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Third Party Cookies
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Description
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Expiry
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|---|---|---|
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_gid
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We use this cookie to collect information about how visitors consume our website content in order to improve the user experience.
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1 day
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gcl_au
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We use this cookie to collect information about how visitors consume our website content in order to improve the user experience.
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2 months
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__cfduid
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Security cookie which does not store any personally identifiable information.
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4 weeks
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_ga
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We use this cookie to collect information about how visitors consume our website content in order to improve the user experience.
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2 years
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Social media cookies
We are active on several social media platforms. Our online presence in the Facebook, Messenger, Twitter, YouTube and LinkedIn communities strengthens our visibility and helps you to know us better.
- The Website does not set cookies with the display of links to our social media channels when you are browsing our Website;
- In case there is embedded YouTube button, you can watch embedded videos, which we upload to our YouTube page. You can also follow links from our Website to Facebook, Mesenger, Twitter and LinkedIn;
- YouTube has its own cookie and privacy policies over which we have no control. There is no installation of cookies from YouTube until you consent to YouTube cookies;
- Similarly, in case there is embedded LinkedIn button by clicking on it on our Website, you will be re-directed to the LinkedIn site, which has its own cookie and privacy policies over which we have no control;
- In case there is embedded Twitter icon, by clicking on it on this Website will re-direct you to the Twitter site, which has its own cookie and privacy policies over which we have no control.
- In case there is embedded Facebook icon, by Clicking on it on this Website will re-direct you to the Facebook site, which has its own cookie and privacy policies over which we have no control.
In case there is embedded Messenger icon by clicking on it on this Website will re-direct you to the Messenger site, which has its own cookie and privacy policies over which we have no control.
In case there is embedded Facebook “like” button on our Website, by visiting this Website your browser automatically sends information about your visit to Facebook. The information which is automatically shared with Facebook differs depending on the fact of whether you are logged into Facebook or not. In the event you are logged into Facebook while visiting our Website the following data is automatically transferred to Facebook: user ID, the website you’re visiting, the date and time and other browser-related info. In the event you are not logged in or don’t have a Facebook account while visiting our Website the automatically transferred data includes: information about the web page you’re visiting, the date and time and other browser-related info.
Log files
Log files allow us to record visitors’ use of the Website. Our Web Team puts together log file information from all our visitors, which we use to make improvements to the layout of the Website and to the information in it, based on the way that visitors move around it. Log files do not contain any personal information about you. If you receive the HTML-formatted version of a newsletter, your opening of the newsletter email is notified to us and saved. Your clicks on links in the newsletter are also saved. These and the open statistics are used in aggregate form to give us an indication of the popularity of the content and to help us make decisions about future content and formatting.
Cookies in Emails
We use cookies and similar technology in some of our emails which contain hyperlinks, each of which has a unique tag. They help us to understand a little bit about how you interact with our emails, and are used to improve our future email communications to you. If you click on links contained in an email it will allow us to track your use of our Website and enable us to show content and offers of most interest to you.
If you do not wish to accept cookies from any one of our emails, simply close the email before downloading any images or clicking on any links. You can also set your browser to restrict cookies or to reject them entirely. These settings will apply to all cookies whether included on websites or in emails. If you have configured your computer to automatically display images, or if you have added us to your email “address book” (or “safe senders” list), or if you have configured your computer to have “weak” security, cookies might be set at the same time as you download, open or read an email from us. If you would prefer for this not to happen, you should disable the automatic displaying of images, or remove us from your address book or strengthen your security settings.
Additional Cookies
We use additional Performance and Functional cookies which allow us to track how our website is used and to monitor the user engagement with the website pages and content. For example, we use Account Engagement and Microsoft Clarity.
Account Engagement tracks visitor and prospect activities on our website and landing pages by setting cookies on your browser. Cookies are set to remember preferences (like form field values) when a visitor returns to our site. For more information, please visit Cookies and Activity Tracking with Account Engagement.
We also partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
How To Control Cookies
The “Help” section on the menu bar of most internet browsers will tell you how to prevent your browser from accepting new cookies, how to make the browser notify you when you receive a new cookie and how to disable cookies altogether. Please note that certain features of the Website may no longer be available to you if you disable cookies. You also can manage your cookies preferences using the following links for some of the most popular internet browsers:
- Google Chrome
- Microsoft Edge
- Mozilla Firefox
- Microsoft Internet Explorer
- Opera
- Apple Safari
To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
At any time, you can object to the use of cookies already set up on this Website, by contacting us at the following address: marketing@scalefocus.com
Cookie acceptance
By using this Website after accepting the cookie notice that appears when you first visit the Website, or by browsing our Website, after having been presented with this notice, you agree to the placement of cookies on your computer in accordance with the terms of this Cookie Policy. If you do not accept the use of cookies, please disable them as explained above.
Effect of cookie policy and changes to this cookie policy
This Cookie Policy does not form a contract between an individual and us. The Cookie Policy may also be subject to change from time to time. Whenever we change our Cookie Policy, we will publish the updated policy on our Website. Please check this Cookie Policy regularly. Subject to applicable law, all changes will take effect as soon as we publish the new Cookie Policy, but where we have already collected information about you and/or where legally required to do so, we may take additional steps to inform you of any material changes to our Cookie Policy and may request that you agree to these changes. However, please be assured that if this Cookie Policy changes in the future, we will not use the personal information you have submitted to us under this Cookie Policy in a manner that is materially inconsistent with this Cookie Policy, without your prior consent.
Who are we?
This Website is owned and maintained by SCALE FOCUS AD a joint stock company, having its business seat and registered address at 69 Bulgaria Blvd., Infinity Tower B, fl. 8 1404 Sofia, Bulgaria, registered in the Commercial register of the Registry Agency under UIC 201996987.
Contact us
If you have any questions in relation to this Cookie Policy you may contact us at: marketing@scalefocus.com
LAST UPDATED: AUGUST 2023