July 8, 2013

New trends in startup companies


After an exhilarating and insightful visit at the startup conference LeWeb London 2013, ScaleFocus’ CTO Viktor Bilyanski shares insight and forecasts for the startup world.

The first forecast is for the boosting of the so-called New Sharing Economy, shaped by the sharing movement: Airbnb, ETSY, ZipCar, TaskRabbit, etc. It is redefining the ways goods and services are exchanged, valued and created. It helps extracting the maximum of a product or service by increasing the number of people using it. The second forecast refers to the success of a start-up idea in the real world – it requires much more than a unique design – what’s important is the meticulous attention to each detail during its implementation, focusing on the expectations and needs of the end users.

In times of financial instability, people and businesses are trying to achieve more with less, use what they have and share it with other people and organizations. Therefore, some of the most successful start-up companies in the world rely on the principle of sharing – for example sharing our travel routes, the house we rent, the food we did not eat. The changes that the economics of the sharing economy movement will bring could be the next industrial revolution. Let’s consider examples of two start-up ideas. The first is the platform Airbnb, which allows you to temporary rent resident’s apartment instead of staying at a hotel. The second is a start-up, where people can arrange to travel together on the same route. It involves sharing the cost and making new acquaintances.

More sharing means more applications for the Web and smartphones. Creating easy-to-use web and smartphone apps opens huge market opportunities for developers.

Most of the ideas presented at LeWeb were not revolutionary, however they were presented in an innovative way to the public. For example, people have been sharing the cost of gas and food for a while. The true innovation is in how you deliver the idea to the market – small differences and details can lead to failure or to great success. Airbnb currently has 40,000 users in 192 countries, including Bulgaria. The success came because Airbnb has stepped in customers’ shoes.

The future of start-up companies is in the easy-to-use software applications that solve specific problems and are implemented seamlessly. This is the road to success.