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Digital Marketing Specialist


Scalefocus provides tailored software solutions and services that empower businesses to grow and meet the challenges of tomorrow. We are a worldwide organization with a global perspective and a proven track record in accelerating innovations for companies in North America, Europe, and the Middle East.

Bringing together a world-class engineering team and industry expertise we help businesses navigate the technology maze in Healthcare, Fintech, Insurance, Energy & Utilities, IT, Logistics, E-Commerce & Retail, Manufacturing, and others.

Our tailor-made solutions result from our constant aim at technology excellence and the experience we’ve gained from 500+ successfully completed projects in 26 countries for 300+ clients, which include Fortune 500 companies, innovative start-ups, and established leaders across a variety of industry verticals.


We are searching for an ambitious self-starter and a quick learner with a relentless desire to continuously raise the bar higher for the role of Digital Marketing Specialist.


In this role, you’ll get to support our demand generation team in executing a successful global marketing and lead generation strategy to help attract new business opportunities.


The main responsibilities include:

  • Execute email marketing programs for lead generation and lead nurturing
  • Support marketing operations initiatives in Pardot and Salesforce such as lead scoring, segmentation, and data cleansing
  • Consistently ideate, create, and curate B2B content with a deep knowledge of Scalesfocus’s brand, using innovative approaches to format, structure, and presentation to grow our brand presence and engagement on social media
  • Monitor and track business activities and KPIs
  • Use data to inform strategy and detect new opportunities, be experimental with content and ad campaigns, monitor and analyze social media metrics to measure the success of campaigns and initiatives, and make data-centric decisions
  • Stay up-to-date with the latest trends and AI developments in social media and email marketing, and leverage them to drive growth.


What you'll need to succeed:

  • Bachelor's degree in Marketing, Communications, or a related field
  • Prior experience (3+ years) in a digital marketing role or similar
  • Email marketing experience
  • Solid expertise in Social Media platforms
  • Good understanding of analysis and reporting, analytical thinking abilities shown to drive insights.
  • Proficiency with Google products (GA4, Google Ads, Google Tag Manager, Google Data Studio)
  • Project management experience and meticulous eye for detail
  • Effective executive communication style, as demonstrated in both written and verbal formats
  • Entrepreneurial spirit/ability and eagerness to experiment with different marketing approaches and tactics


It’s great if you have:

  • Strong understanding of IT B2B business
  • Previous experience with a marketing automation platform (Pardot, Marketo, Eloqua, or similar)
  • Experience with Salesforce

What do we offer?

  • You will have the chance to pick the place where you feel most comfortable to work from as per our “Work from everywhere” policy
  • You will have flexibility with working hours
  • You will receive highly competitive remuneration and a comprehensive package
  • You will work in a friendly, informal, and relaxed environment, provided by a team of professionals with diverse expertise
  • You will receive a set of flexible social benefits, based on your personal preferences as per our “Flex benefits policy”
  • You will receive training and professional development opportunities, sponsored by the company
  • You will be trusted and encouraged to take decisions and smart risks, and have a significant impact on our future development and operations
  • You will be surrounded by other highly performing team members and will have the chance to grow and scale with us
  • You will become part of a thrilling and collaborative environment where you will be able to share your ideas and gain insightful feedback