Customer Analytics Solutions
Gain a 360-degree view of your customers and maximize customer lifetime value by leveraging our customer analytics solutions.
Why do customer analytics matter?
Customer analytics help you make the right strategic and tactical decisions for your business. No matter if it is online or offline, customer analytics help businesses to analyze large data pools, find hidden buying patterns and relationships, and predict customer behavior.
Your customer data is the most precious asset of your company. We use customer analytics software to turn your data into actionable insights and personalized customer experience. Our customer analytics consultants empower businesses to provide greater value for each step of the customer lifecycle by using a rich diverse set of information captured from a variety of sources. Get data-driven insights and take action with our customer analytics solutions.
Maximize profits by hitting optimal margins
Increase ROI through effective customer lifecycle management
Lower business risks through more accurate forecasts
Acquire new customers faster and at better cost
Build lifelong customer relationships
Identify and retain high-value added customers
When should you consider customer analytics?
Customer centricity requires a constant 360-degree view of your customers. Therefore, paying the right attention to the data they provide is essential. However, here is a list of common cases that might need your immediate action:
Our approach of delivering customer analytics solutions
Secured customer analytics solution
We put the right technologies and data platforms securely in place to protect your data and ensure compliancy with all regulations. You can take advantage of either an on-premise or a cloud-based customer analytics solution.
Customer analytics services provided
We cover all stages within your customer data analytics lifecycle, from describing past buying behaviors through prescribing new ways of influencing purchasing decisions.
Descriptive customer analytics
We summarize raw data into easily understandable and explainable reports. We analyze what has already happened and recognize trends.
Predictive customer analytics
Predictive analytics help you turn descriptive metrics into insights through BI and data mining techniques. They help you find hidden patterns or relationships and apply models to predict outcomes.
Prescriptive customer analytics
Prescriptive analytics leverage the power of artificial intelligence and machine learning. They help you make the best decisions among numerous possibilities to achieve optimal outcomes.
Customer analytics software and platforms in use
IBM Cognos Analytics
SAP BusinessObjects Enterprise and SAP Analytics Cloud
Qlik View, Qlik Sense
Microsoft Power BI, SSAS, SSRS, SSIS
Information Builders WebFOCUS