With the power and possibilities brought by UX/UI Design, great effort and responsibility come. How can a business ensure that its product provides clarity, poise, and the right level of interaction while meeting users’ needs?
At Scalefocus, serving the business needs of our clients is closely intertwined with leveraging the best technologies. Our teams focus on micro performant frontends based on the most modern web technologies, with a focus on customer-driven metrics and highly performant and adaptable architectures.
We provide the know-how and execution of design thinking principles that will push your business forward. Through research, conceptualizing, prototyping, testing, and iteration, we meet both the user’s needs and your company’s goals, covering the entire product cycle and ensuring its continuity.
With us, you always receive a tailored solution from experienced team of professionals who contribute to your project with their industry-specific expertise. By delivering high fidelity designs, product identity, UI interaction, and expected behavior before development begins, we give you a valuable glimpse into the future you don’t want to miss.
Guiding Product Development through User Experience
One of the main aspects of developing a product is how it’s being used and perceived by the end-user. Our design team of highly qualified experts uses a wide variety of techniques to gather data from stakeholders and different user personas to provide a high-quality product experience.
Discovery / Research
Applying suitable qualitative and quantitative methods to define user, business needs and goals.
■ Workshops; Stakeholder Interviews; User Interviews; Focus Groups; UX Evaluation; Surveys
Building a Strategy
Having all the data, we create a rough model of the product in order to validate it as soon as possible with the stakeholders and the users.
■ User Personas; User Journeys; Low-fi Prototyping / Wireframes
Design and Interaction
After we have validated the initial hypothesis, the process continues with crafting the hand-off deliverables.
■ UI Design; High-fi Prototype; Design Style-guide/System; Assets
User Testing and Iteration
Тhe journey from product concept to launch requires a series of validation milestones to ensure that your business idea really serves the needs of the end-users. We perform continuous testing and hypothesis validation to ensure that your product is viable. The iterative cycle is an integral part of our process, which is deeply connected with Usability Testing. During this phase, the team validates the initial hypothesis and identifies the next steps to start the iterative cycle again and improve the product further.
We have a global client base that includes Fortune 500 companies, innovative startups, and industry leaders in Information Technology, E-Commerce, Insurance, Healthcare, Finance, and Energy & Utilities.