Tailored iGaming Solutions: Creating Personalized, Immersive User Experiences
The iGaming market is vast, its expansion is lightning quick, and companies must navigate its dynamic and oversaturated landscape even faster. And then, there is AI that rewrote the rulebook overnight and brought its own set of new opportunities to explore and challenges to tackle. It is not all fun and games, is it? Therefore, many businesses choose to leverage an experienced software partner’s expertise to reach the benchmarks for personalized user experiences and security that gamers expect in 2025.
Scalefocus delivers comprehensive iGaming solutions, including but not limited to sports betting, online casinos, game development, live dealer casinos, fantasy sports, etc. Building an iGaming platform from scratch or customizing it per your specific requirements – we have successfully developed world-class gaming apps for numerous companies across the globe. Co-operation with major third-party providers from the industry has further enhanced our team’s expertise, and such partnerships have resulted in flawless customer experience for our clients’ end users.
Industry Pain Points Addressed by Scalefocus
Regulatory Compliance
The dispersed nature of regulations across different countries means that substantial financial, human, and time resources are required from operators and providers. The lack of universal standards for licensing iGaming software also forces providers to launch different versions for each market.
Innovation Adoption
Cutting-edge technology, especially AI, is changing how companies operate, amplifying the need for streamlined adoption. As a result, the focus has shifted from mobile platforms and online casinos to actively implementing AI to enhance user experience.
Fraud and Security Issues
AI has also made cybercriminals more prolific, so affiliates, payment and service providers need to invest more in security solutions. Efficient protection against bots is among the emerging challenges that are particularly critical for multiplayer games.
Time-Consuming Mobile Device Support
The highly fragmented market and strict regulatory requirements from Apple and Google require substantial resources to support mobile users.
Responsible Gaming
The Scalefocus experts have realized that the whole players’ community must engage and invest in the mission to turn gaming into a secure entertainment space. Therefore, we have gone beyond merely raising awareness by developing custom-built safe gaming analytics solutions.
iGaming Services
Everything
Mobile
- Mobile transformation: from inception to go-to-market
- Easily customizable prebuilt Mobile Game Apps with a built-in digital wallet
- Native and Hybrid app development
- User Experience and Design
- White label digital wallet, IAPs and PSP integrations
- Mobile user support: Apple and Google regulatory compliance
Custom Development
& Integrations
- Vast iGaming domain experience
- Bespoke software development:
- Sports, Casino, Table Games, Lottery, Platform
- Game development with player experience and localization considerations
- Adhere to regulatory requirements specific to different markets
- Technology strategy and innovation
- Legacy system migrations and modernization. Modularity for maximum flexibility
- API-based integrations
- Completability with existing systems
- Testing and Quality Assurance
Data & AI
- Custom reporting and deep analytics
- AI-driven player metrics, features for tracking behavior and preferences to optimize marketing strategies
- Utilization of push notifications to engage users with personalized offers and updates
- Real-time messaging, player bonuses and rewards
- In-play betting
- Implementation of analytics tools to analyze player engagements and retention
- Data-driven optimizations
- Dynamic game difficulty level adjustments
- Mathematical modeling for data analysis
Fraud, Security & Operations
- Fraud Prevention and Security
- Development of robust security protocols to protect user data and prevent fraud, including encryption and secure logins
- Management and compliance reporting
- Real-time odds monitoring and alerts
- 24/7 support: live chats, AI-driven agents, and support ticketing systems to enhance player experience
- Efficient trading operations and assessments
- System performance optimization
iGaming Solutions
Turnkey Solution: Casino Suite
- Bring your ideas to life with our reliable, secure, and customizable online casino platform.
- User-friendly: effortless navigation and platform management
- Top security: robust protection
- Responsive: seamless device compatibility
- Crypto: multiple cryptocurrencies, instant transactions and full privacy
Turnkey Solution: Sportsbook Suite
- Unlock the excitement of our sportsbook, providing extensive sports coverage and betting options.
- Sports offering: wide range of sports and events from across the globe
- Live betting: immersive experience during events
- Statistics: detailed insights to make informed decisions
- Bet types: wide selection of flexible, customizable options
Data & AI Platform: Player Engagement
- Netflix-like game suggestions for players
- Personalized offers with customer profiling
- ML-driven analytics to reduce churn risk
- Gamification to boost lifetime value
- Timely guidance for proper player engagement
- 100% data-driven decision support for CRM teams
Data & AI Platform:
Risk Management
- Custom reporting and deep analytics
- Real-time odds monitoring and alerts
- Automated user profiling and arbitrage detection
- Advanced statistical risk analytics
- Predictive insights for optimal trading
- Fast identification of sharp players
- Boosts efficiency, saving over $3M annually
Data & AI Platform: Responsible Gaming
The Scalefocus experts have realized that the entire players’ community must engage and invest in the mission to turn gaming into a secure entertainment space. Therefore, we have developed custom-built safe gaming analytics solutions. Our AI-driven platform provides risk player analysis and categorization to monitor betting behavior and habits, prevent addiction and encourage responsible gaming in a controlled environment. The entire player journey is personalized with unrivaled precision so that both its entertainment value and level of security meet the highest standards gamers expect in 2025.
End-to-end iGaming Platform
Our platform allows operators to deliver engaging digital experiences to your customers.
Ready to launch immediate deployment for a quick start
Comprehensive features: built-in crypto wallets and safe gameplay
Full ownership: unrestricted
control of your
data
Timely delivery: work completed according to schedule
Enterprise AI for Next-Gen
iGaming Experiences
Leverage Scalefocus Enterprise AI to create personalized and secure player experiences at scale. Our AI platform integrates seamlessly with real-time gaming data and customer behavior analytics to facilitate predictive modeling, dynamic segmentation, and fraud prevention. It leverages AI to support responsible gaming initiatives by detecting risky behavior patterns and proactively mitigating harm.
Scalefocus also helps iGaming providers fine-tune engagement strategies, boost retention, ensure regulatory compliance, and safeguard sensitive data.
Common Business Cases
Reduce Friction and Boost Retention
With Our Embedded Payments Solution
Client Success Stories
We have a global client base that includes Fortune 500 companies, innovative startups, and industry leaders in Information Technology, E-Commerce, Insurance, Healthcare, Finance, and Energy & Utilities.
